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Audience Index Marketing will map your current customers and provide maps of
your prospective customers for your campaign. Visualizing your market
allows for insightful decision-making for your geographical targets.
- Marketing Information Mapping Services Audience Index Marketing will display your retail locations and the
proximity of customers to each retail site. These mappings assist in
easily visualizing thousands of potential customers and the nearest
locations of all households in your potential campaign.
- Spatial Data and GeoCoding Audience Index Marketing will index
spatial data and GeoCoding from existing client maps. We are very
experienced in defining situation maps by distance corridors or distance
radius from any address. We are able to assign latitude & longitude
coordinates to each corridor; consequently, we are able to extract the
postal Zipcode definitions of each corridor. This function is
essential to targeting each mail campaign to the appropriate audience in
each Zipcode corridor. From these mapping and GeoCoding indexes, mail
lists can be created to target audiences as small as Zipcode+4 areas for
each specific client campaign.
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